Biltmore Fashion Park is getting UNION-ized: beginning in November 2012, Phoenix’s retail “crown- jewel” will add a diverse mix of local and independent retail in a new shopping experience called UNION. Planned for the east end of the shopping center between Stingray Sushi and Seasons 52, the 7200-square-foot platform for independent businesses will be a modern yet traditional shopping experience; the center will be in a contemporary, industrial atmosphere mixed with the warmth of various woods and romantic chandeliers. The space will be designed by architectural firm Plus/Minus Studio and will provide each retailer with two-to-five-hundred square feet of space with sliding doors and glass panels that allow for growth and change with the retailer’s needs. UNION is an opportunity to bring small, independent entrepreneurs and artists to Biltmore, replicating the unique retail mix historically found at Biltmore Fashion Park.
“This exciting new concept will give 11-13 shops and eateries an easy entry into an established marketplace while embracing the community and enhancing the retail mix of Biltmore Fashion Park,” said Mary Boyd-Williams, Senior Manager of Leasing for Macerich.
Biltmore Fashion Park has also partnered with a well-established local business owner and talented artistic designer, Lew Gallo, to help define the space and cultivate the essence of UNION.
“When I was an independent retailer, I always wanted to have my shop nestled among other like-minded merchants and still be able to benefit from a high-profile shopping center like Biltmore Fashion Park and that’s what UNION is,” said Gallo.
Biltmore Fashion Park | 2502 East Camelback Road, Phoenix, AZ | 85016