Tag: Club palate profile

Club W Wants to Wine You Over

March 14, 2012 | 4:30 PM | Eat & Drink | By Maxfield Barker

Unfortunately not dine you, but Club W most definitely wants to wine you. Sometimes it can be overwhelming deciding what wine to drink. There seems to be a different wine for every meal, appetizer, dessert, and more. Most of the time it seems like people have no idea what they’re talking about. Stores like BevMo and Total Wine can be overwhelming as well. Everyone from a sommelier to the 21-year-old kid who doesn’t know what he’s doing has something to benefit from Club W.

Club W is an innovative, online wine-delivery service. It acts as a matchmaker between wine drinkers and wine makers. Here’s how it works. Every month, a team of sommeliers select 12 bottles from around the world. The team come from highly regarded places, like northern California’s famous French Laundry. For $39 customers can choose three bottles and they will be shipped (for free!) to their home. Members can always add additional bottles for $13 a pop.

What makes Club W so cool? Besides the great prices, it’s the leading the pack of online wine sellers. The website offers ways to help you pick out your bottles. Upon signing up for the service, customers fill out a “palate profile.” Are you a red or a white? Shiraz or chardonnay? Not sure? Through a series of survey-like questions, Club W can determine what types suit you best. With each wine they sell, Club W produces a video showing the wine and the wine maker is all about.

Club W is perfect for today’s digital age. With great prices, great selections, and commitment free, Club W is doing it right. We can drink to that. Cheers!


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