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The last time we wrote about mixologist extraordinaire Jason Asher, he was “turning beets into gold” having recently come off a win at Bombay Sapphire and GQ’s Most Inspired Bartender competition. My… how things have changed!Having left Sanctuary’s Jade Bar (where his expertise revolutionized their cocktail culture) you can currently find him slingin’ drinks behind the bar at Mabel’s on Main. But that too, is about to change as Jason recently landed (so recent in fact that upon completion of our interview he had to ‘make a few phone calls’) every barman’s dream job.
But first, a little background info. Did you know that Arizona is the only state in the U.S. where all the country’s top five liquor and wine distributors operate compete? Recently, RNDC and Young’s Market (two of the top dogs) merged to form Youngs Market of the Southwest, and Jason Asher is their secret weapon.
So what will he be doing? Exactly what he does best, cultivating cocktails and making sure they’re perfect by overhauling their cocktail portfolio (you know when you go to a sports bar and their ‘cocktail list’ is just…awful? Yeah, those are portfolio cocktails), works with liquor reps to develop strategy, in store set-ups, and individual bar clients to keep staff on point. He’ll be an essential part of all aspects of the new venture’s state-wide beverage program overhaul. As Jason says, “it’s a career move, it’s all about the bigger picture.”
So what does this mean for Scoop Factory sippers? First, stop by Mabel’s and order a drink from Jason… or three. Secondly, cocktail quality in Arizona is about to get better. Wayyyy better. And despite losing one of our favorite bartenders, who are we to complain about that?
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