We hope you didn’t blink, because the highly anticipated, coveted and somewhat controversial Lanvin for H&M has come and gone from Scottsdale Fashion Square. As the first Arizona store to carry a collaboration line, everyone (us included) was freaking out with excitement. But it seems not all of the collection ended up in Valley closets, and local fashionistas are pissed.
More exclusive details on where it all went after the jump.
Last week, we received a devastating Tweet from local PR guru, Melissa Rein. Turns out, Rein (aka one of Arizona’s most stylish women), had gone to SFS to pick up pieces from the Lanvin line, which finally landed in the Valley barely 60 hours earlier. However, Rein was not only disappointed but confused when she was told on Monday afternoon that the entire Lanvin collection had been packed and shipped away at the close of business on Saturday evening.
Here’s the scoop, as Rein emailed to explain, “The manager informed me that whatever was not purchased on Saturday was packed up and shipped to Las Vegas for a store that has not opened yet. When I inquired why this was so, the manager informed me that ‘this is typical of H&M designer collaborations to be only offered for one day and people camp out for them and there’s all this fanfare, etc.’”
Seriously? Considering the amount of time, effort and money (the marketing campaign itself must have cost a pretty penny) it doesn’t make sense that H&M would instruct their stores to simply send it away. Was it all just a show, or even worse a PR stunt? At first, store management in Scottsdale tried claiming the collection sold out. However, after some pushing and prodding we got the official confirmation from H&M’s HQ that the unsold items had been ripped from Scottsdale and shipped to Las Vegas, where they are presumably sitting in boxes awaiting the opening of the company’s new North American flagship:
- “Each store carrying our designer collaborations receives a designated quantity of merchandise, and quantities are not replenished once sold out. It is not our policy to adjust allotted merchandise quantities between stores.
- In this unique instance and in anticipation of the new Las Vegas opening – the world’s largest H&M store and our newest U.S. flagship – the Forum Shops location received incremental inventory. This is not a practice typical of our designer collaboration launches.”
In other words, yes they stole our Lanvin and it ain’t coming back. Vegas wins while Valley fashionistas crap out. But at the same time, given that the collection has been called, “more H&M than Lanvin,” do we really care?
Did you fight the crowds? Are you in love with your new Lanvin? We’d love to hear from you in our comments section.