Restaurants

The Colonel’s Looking For a Few Good Butts

September 21, 2010 | 2:47 PM | Restaurants | By Ivy Adenauer

Three quick questions: Are you a college student, do have a backside and do you want $500? If you answered yes to all three, then KFC wants to hear from you.

Sales must be slowing for KFC’s heart-clogging monstrosity, the Double Down sandwich, because the company just launched a desperate-sounding an inventive new marketing campaign. Yes, the Colonel’s looking for college co-ed’s to serve as human billboards by wearing branded sweatpants. Students interested in becoming a ‘brand ambASSador’ are invited to apply via KFC’s Facebook page, and will receive a cool $500 for their troubles. Oh, and sorry dudes, it’s ladies only.

One more thing, one of our fearless ASU interns has applied and we’ll keep you posted on her progress. And considering our pay rate, she could really use the cheddar.


2 Comments

  1. Anna Marie
    September 21, 2010 5:23 PM

    She beat me to the punch!

Continuing the Discussion

  1. Tweets that mention KFC Double Down Sweatpants | Food Porn | Facebook Marketing -- Topsy.com

    [...] This post was mentioned on Twitter by Desert Living Today, Desert Living Today. Desert Living Today said: KFC paying college girls $500 to promote the double down via SWEATPANTS. http://bit.ly/ceXmq8 [...]

    September 23, 201012:34 PM
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