Calling all Valley dudes. Just because you have an athletic build, doesn’t mean you have to throw on a tattoo-inspired, jewel-encrusted shrunken T-shirt and matching Ed Hardy jeans with bedazzled back pockets. Introducing Alley Collection, a Bay Area menswear line specializing in dressing bigger builds with a little less glitz and a little more, dare we say, taste. Catch a preview of the line’s Spring/Summer 2010 collection at a free event this Thursday, June 24, at the W Scottsdale.

Alley Collection’s ‘San Francisco’ line, which debuted in 2009, is designed for guys who want to go from the office to the bar, without sacrificing style in between. Look for a series of tailored jackets, shirts and shorts, all designed with a linebacker’s proportions in mind.

The event begins at 9 pm with a fashion show later in the night.

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