Zoe It

March 24, 2010 | 4:08 PM | People | By John McDonald

Love her or hate her, Rachel Zoe’s influence on fashion (bug-eye sunglasses al la the Olsens, bohemian chic dresses, Cameron, Jennifer and Eva’s red carpet style—the list goes on) is undeniable. So many a would-be-stylist will be excited to hear about her new contest on Piperlime, which promises the winner a chance to style alongside the fashion guru on her Bravo show.
Those who enter are put to the test with a virtual styling challenge that feels like a video game. Within the library of shoes, jackets, bags and vintage finds, the player must pair together three outfits for three different scenarios. The object is to answer an imaginary client’s needs for a 10 year high school reunion, an office to date look and a best friend’s wedding. Delicate waters must be navigated such as not overshadowing the bride and staying professional in front of the VP yet sassy in front of the love interest. Styling is serious business.

And Rachel Zoe fanatics will be nothing if not serious about the prize. The winner will get a chance to style a celebrity alongside the characters on her Bravo show, “The Rachel Zoe Project,” and will answer reader’s fashion questions on the Piperlime blog. That’s bananas.

Photo courtesy of Adam Durham and RachelZoe.com

    

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